Bus advertising frozen in time

[smitho]

The latest clean-up of out of date advertising from ACTION's fleet has not included removal of an oddity from many years ago. It can be seen above the window lines on the side of Belco Bus 852. The wording is "Take the Sting out of Commuting Headaches - Make a Bee-Line for the City". It dates from the early years of Commuter Express.

I don't recall ACTION using "the Bee-Line" as a marketing description of a specific route service in the way that the MTT did in Adelaide. MTT had very frequent free "Bee Line" shuttles - every 3 to 5 minutes-  from Adelaide Station to Victoria Square via King William St introduced in 1973 (cancelled only a few years when they extended the tramline up King William St and around past the Station).

[lukeo25]

i've noticed that be4 and always wondered what it means

[Buzz Killington]

684 used to have one too.

[Snorzac]

here is a better angle of it:

[smitho]

Can anyone recall if it is on both sides or just the driver's side?

[Snorzac]

These days just that side. Not sure about the past though

[Buzz Killington]

As far back as I recall, it was only on the right hand side, and only on 684 and 852.