I love that description 400: 'animated young lady'. Is that code for some wasted skank making a scene while staggering from ICBM to Platform 7?
No, he meant it literally.
So, what have we learnt from last year's Nightrider?
Fares too high - fixed
Insufficient TV and radio advertising - fixed
Lack of signage at City Bus Station - fixed

Promotion of service on buses - some buses have ads on back, but more can be done
Pre-purchased or MyWay fares - no change: cash fares only
More flexible route structure / more frequent departures - no change: most suburbs only have services every 90 minutes
New Years Eve services: departures prior to 1am have been abolished - no idea why, but I suspect they were not well patronised.
Also, I found a flyer-sized timetable at the City MyWay office. These should be put into the brochure holders on all buses. The Nightrider posters appearing around the City should be placed inside every bus and also put up at the other bus stations.
Their social media promotion is also severly lacking. The official @ACTIONbuses twitter account has, to date, made
ZERO tweets about Nightrider - despite it starting tomorrow. There have been some tweets from @KatyGMLA and @actgovernment and occasional mentions from other Canberra based tweeters. I've yet to see a Facebook ad, but perhaps I am not in the target demographic.